{"id":93654,"date":"2022-04-26T18:05:48","date_gmt":"2022-04-26T18:05:48","guid":{"rendered":"https:\/\/comunicacionintegral.edu.do\/?p=93654"},"modified":"2024-03-30T19:04:50","modified_gmt":"2024-03-30T19:04:50","slug":"curso-manejo-basico-de-mercadotecnia","status":"publish","type":"post","link":"https:\/\/cosci.com.do\/curso-manejo-basico-de-mercadotecnia\/","title":{"rendered":"Manejo B\u00e1sico de Mercadot\u00e9cnica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93654\" class=\"elementor elementor-93654\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21a5b17d elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-height-default\" data-id=\"21a5b17d\" data-element_type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71f7ba17\" data-id=\"71f7ba17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8bdc3ab elementor-section-full_width elementor-hidden-desktop elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"8bdc3ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a2ade35\" data-id=\"a2ade35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95b8217 elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"95b8217\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/cosci.com.do\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/cosci.com.do\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9386bee elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tCategory : COME (Comercio)\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee6163 elementor-widget elementor-widget-heading\" data-id=\"2ee6163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Manejo B\u00e1sicos de Mercadot\u00e9cnica<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd3cd46 elementor-widget elementor-widget-image\" data-id=\"1dd3cd46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"710\" src=\"https:\/\/cosci.com.do\/wp-content\/uploads\/2024\/03\/mercadotecnia-1.png\" class=\"attachment-medium_large size-medium_large wp-image-115903\" alt=\"\" srcset=\"https:\/\/cosci.com.do\/wp-content\/uploads\/2024\/03\/mercadotecnia-1.png 710w, https:\/\/cosci.com.do\/wp-content\/uploads\/2024\/03\/mercadotecnia-1-300x300.png 300w, https:\/\/cosci.com.do\/wp-content\/uploads\/2024\/03\/mercadotecnia-1-150x150.png 150w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55066a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-spacer\" data-id=\"c55066a\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-680c4119\" data-id=\"680c4119\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b5c4544 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6b5c4544\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46f8c736\" data-id=\"46f8c736\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636d8907 elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"636d8907\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9386bee elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tCategory : COME (Comercio)\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17037ebf elementor-widget elementor-widget-heading\" data-id=\"17037ebf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Manejo B\u00e1sicos de Mercadotecnia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c4f1e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7c4f1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-286775e\" data-id=\"286775e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1461be1c elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"1461be1c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/cosci.com.do\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M624 416H381.54c-.74 19.81-14.71 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elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b722272\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDuraci\u00f3n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t265 horas\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3a55ba7\" data-id=\"3a55ba7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3089fd elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"c3089fd\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-coins\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 405.3V448c0 35.3 86 64 192 64s192-28.7 192-64v-42.7C342.7 434.4 267.2 448 192 448S41.3 434.4 0 405.3zM320 128c106 0 192-28.7 192-64S426 0 320 0 128 28.7 128 64s86 64 192 64zM0 300.4V352c0 35.3 86 64 192 64s192-28.7 192-64v-51.6c-41.3 34-116.9 51.6-192 51.6S41.3 334.4 0 300.4zm416 11c57.3-11.1 96-31.7 96-55.4v-42.7c-23.2 16.4-57.3 27.6-96 34.5v63.6zM192 160C86 160 0 195.8 0 240s86 80 192 80 192-35.8 192-80-86-80-192-80zm219.3 56.3c60-10.8 100.7-32 100.7-56.3v-42.7c-35.5 25.1-96.5 38.6-160.7 41.8 29.5 14.3 51.2 33.5 60 57.2z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tInversi\u00f3n\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPatrocinado por\n\n\n\n\n\n\n\n\n\n\n\n\n\nINFOTEP\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2dcd5 elementor-widget elementor-widget-text-editor\" data-id=\"ee2dcd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">El presente Programa de Formaci\u00f3n, <em><strong>Manejo B\u00e1sicos de Mercadotecnia<\/strong><\/em>, Certificado de Aptitud Profesional ha sido revisado por competencia centrado en resultados de aprendizaje. Tiene como objetivo lograr en los participantes las competencias requeridas en el campo laboral, a trav\u00e9s de la adquisici\u00f3n de conocimientos, habilidades conductuales y responsabilidad y autonom\u00eda. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08a789 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"a08a789\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/panel.comunicacionintegral.edu.do\/login.php?c_id=0D746D79-6C3E-413A-91BA-2D7E651205C2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">RESERVA TU CUPO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0ce78d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b0ce78d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5915a9\" data-id=\"b5915a9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2160b3 elementor-tabs-alignment-stretch elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"b2160b3\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-right-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical 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.elementor-tab-title,.elementor-widget-tabs .elementor-tab-title:after,.elementor-widget-tabs .elementor-tab-title:before,.elementor-widget-tabs .elementor-tabs-content-wrapper{border:1px #d5d8dc}.elementor-widget-tabs .elementor-tabs{text-align:left}.elementor-widget-tabs .elementor-tabs-wrapper{overflow:hidden}.elementor-widget-tabs .elementor-tab-title{cursor:pointer;outline:var(--focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d5d8dc}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1861\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1861\" aria-expanded=\"false\">Detalles<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1862\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1862\" aria-expanded=\"false\">Requisitos<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1863\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1863\" aria-expanded=\"false\">Actividades<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1864\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1864\" aria-expanded=\"false\">Certificaci\u00f3n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1861\" aria-expanded=\"false\">Detalles<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1861\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1861\" tabindex=\"0\" hidden=\"false\"><h6><b>Dirigido a:<\/b><\/h6><p><span style=\"font-weight: 400;\">Personas j\u00f3venes y adultas de ambos sexos con actitudes e inter\u00e9s en desarrollarse en la cualificaci\u00f3n de <strong><em>Manejo B\u00e1sico de Mercadotecnia<\/em><\/strong>.<\/span><\/p><h6><b>\u00bfQu\u00e9 aprender\u00e1s?\u00a0<\/b><\/h6><p style=\"text-align: justify;\">Al finalizar la cualificaci\u00f3n la persona participante estar\u00e1 en capacidad de comercializar productos y\/o servicios, aplicando t\u00e9cnicas y herramientas mercadol\u00f3gicas en la efectividad de las ventas con el cumplimiento de los objetivos propuestos por la empresa, con responsabilidad sobre el desempe\u00f1o propio y que puede implicar coordinar o supervisar a otros y bajo supervisi\u00f3n con cierto grado de autonom\u00eda.<\/p><ul><li style=\"text-align: justify;\">Desarrollar actitudes y valores que le permitan integrarse al medio laboral y social de manera adecuada, para manejarse en un ambiente de confianza y participaci\u00f3n.<\/li><li style=\"text-align: justify;\">Elaborar y presentar un proyecto en el \u00e1mbito de su formaci\u00f3n, de acuerdo a las etapas, actividades y m\u00e9todos establecidos del aprendizaje basado en proyecto, bajo supervisi\u00f3n con cierto grado de autonom\u00eda.<\/li><li style=\"text-align: justify;\">Aplicar los principios generales de mercadotecnia.<\/li><li style=\"text-align: justify;\">Aplicar principios b\u00e1sicos de econom\u00eda, contabilidad, desde la perspectiva de la mercadotecnia.<\/li><li style=\"text-align: justify;\">Manejar comportamiento del consumidor y realizar investigaci\u00f3n de mercado seg\u00fan necesidades y h\u00e1bitos de compras por internet, ofreciendo un servicio a clientes con calidad, aplicando principios de econom\u00eda, desde la perspectiva de la mercadotecnia.<\/li><\/ul><h6><b>\u00bfQu\u00e9\u00a0incluye?<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encuentros sincr\u00f3nicos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos tutoriales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recursos descargables.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceso plataforma virtual.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceso en diferentes dispositivos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invitados especiales expertos en el \u00e1rea.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutores online para resolver tus dudas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actividades para desarrollar habilidades.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certificado de participaci\u00f3n.<\/span><\/li><\/ul><h6><b>\u00bf<\/b><b>Qu\u00e9 necesitas?<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laptop o PC.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conexi\u00f3n a Internet.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deseo ferviente de aprender.<\/span><\/li><\/ul><h6><b>Modalidad<\/b><\/h6><p style=\"text-align: justify;\">100% Virtual.<\/p><p style=\"text-align: justify;\">En nuestra modalidad virtual, t\u00fa eliges en que horario, lugar y tiempo. Encuentra todo el material que necesitas para tu educaci\u00f3n online en nuestra plataforma.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1862\" aria-expanded=\"false\">Requisitos<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1862\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1862\" tabindex=\"0\" hidden=\"hidden\"><ul>\n \t<li style=\"font-weight: 400; text-align:justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certificado de haber superado toda la Educaci\u00f3n Primaria o bien 6o de la antigua Educaci\u00f3n B\u00e1sica o ( estar cursando desde 7mo. Hasta 1ro. de bachillerato del antiguo sistema) o Certificado de 8vo.<\/span><\/li>\n \t<li style=\"font-weight: 400; text-align:justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tener 16 a\u00f1os o m\u00e1s.<\/span><\/li>\n<\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1863\" aria-expanded=\"false\">Actividades<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1863\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1863\" tabindex=\"0\" hidden=\"hidden\"><ul><li>Evaluaci\u00f3n de conocimiento<\/li><li>Dialogo\/discusi\u00f3n.<\/li><li>An\u00e1lisis de contenido.<\/li><li>Entrega de informe.<\/li><li>Casos de estudio y problemas.<\/li><li>Presentaciones grupales.<\/li><li>Lectura comentada.<\/li><li>An\u00e1lisis de video.<\/li><li>Ejercicio practico.<ul><li>An\u00e1lisis de situaciones.<\/li><li>Simulaciones.<\/li><\/ul><\/li><li>Entrega de Proyecto Final.<\/li><\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1864\" aria-expanded=\"false\">Certificaci\u00f3n<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1864\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1864\" tabindex=\"0\" hidden=\"hidden\"><p style=\"text-align: justify; font-weight: 400;\">Para Certificarte en el programa de formaci\u00f3n<strong><em>, <\/em><em>Manejo B\u00e1sico de Mercadotecnia<\/em><em>, <\/em><\/strong>requieres de una asistencia m\u00ednima del 90% del total de horas que consta la acci\u00f3n formativa, m\u00e1s una calificaci\u00f3n promedio de 60 puntos en cada m\u00f3dulo en las asignaciones determinadas por los\/las facilitadores.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf27b97\" data-id=\"bf27b97\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b0c43a elementor-widget elementor-widget-toggle\" data-id=\"30b0c43a\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8161\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8161\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00f3dulo I: Formaci\u00f3n Humana<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8161\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8161\"><ul>\n \t<li>Rol del INFOTEP.\n<ol>\n \t<li style=\"list-style-type: circle;\">Creaci\u00f3n.<\/li>\n \t<li style=\"list-style-type: circle;\">Estructura.<\/li>\n \t<li style=\"list-style-type: circle;\">Filosof\u00eda (Misi\u00f3n, Visi\u00f3n).<\/li>\n \t<li style=\"list-style-type: circle;\">Financiamiento.<\/li>\n<\/ol>\n<\/li>\n \t<li>Formaci\u00f3n humana y su incidencia en el \u00e1mbito laboral.<\/li>\n \t<li>Autoestima:<\/li>\n \t<li>Autoconocimiento.<\/li>\n \t<li>Expectativa de vida:\n<ol>\n \t<li style=\"list-style-type: circle;\">Planificaci\u00f3n de las metas.<\/li>\n \t<li style=\"list-style-type: circle;\">Las priorizaciones.<\/li>\n \t<li style=\"list-style-type: circle;\">Organizaci\u00f3n y planificaci\u00f3n de tareas.<\/li>\n \t<li style=\"list-style-type: circle;\">Manejo racional del tiempo.<\/li>\n<\/ol>\n<\/li>\n \t<li>Los grupos sociales y la familia.<\/li>\n \t<li>La violencia familiar (causas y efectos).<\/li>\n \t<li>Las habilidades sociales.<\/li>\n \t<li>Los Derechos Humanos.<\/li>\n \t<li>Derecho laboral:<\/li>\n \t<li>G\u00e9nero.\n<ol>\n \t<li style=\"list-style-type: circle;\">Equidad de g\u00e9nero.<\/li>\n \t<li style=\"list-style-type: circle;\">Igualdad de g\u00e9nero (Art. 39, Constituci\u00f3n de la Rep\u00fablica Dominicana).<\/li>\n \t<li style=\"list-style-type: circle;\">Violencia de g\u00e9nero.<\/li>\n<\/ol>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8162\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8162\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00f3dulo II: Aspectos Generales de la Mercadotecnia<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8162\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8162\"><ul>\n \t<li>Aspectos Generales\n<ol>\n \t<li style=\"list-style-type: circle;\">Necesidades<\/li>\n \t<li style=\"list-style-type: circle;\">Deseos<\/li>\n \t<li style=\"list-style-type: circle;\">Intercambio<\/li>\n \t<li style=\"list-style-type: circle;\">Satisfacci\u00f3n<\/li>\n \t<li style=\"list-style-type: circle;\">Demandas<\/li>\n \t<li style=\"list-style-type: circle;\">Productos<\/li>\n \t<li style=\"list-style-type: circle;\">Mercado<\/li>\n \t<li style=\"list-style-type: circle;\">Valor<\/li>\n \t<li style=\"list-style-type: circle;\">Calidad<\/li>\n<\/ol>\n<\/li>\n \t<li>Evoluci\u00f3n del Marketing\n<ol>\n \t<li style=\"list-style-type: circle;\">Etapa de orientaci\u00f3n a la producci\u00f3n<\/li>\n \t<li style=\"list-style-type: circle;\">Etapa de orientaci\u00f3n a las ventas<\/li>\n \t<li style=\"list-style-type: circle;\">Etapa de orientaci\u00f3n al marketing<\/li>\n \t<li style=\"list-style-type: circle;\">Etapa de orientaci\u00f3n al marketing social<\/li>\n<\/ol>\n<\/li>\n \t<li>Definici\u00f3n de la mezcla de Mercadotecnia y sus componentes:\n<ol>\n \t<li style=\"list-style-type: circle;\">Producto.<\/li>\n \t<li style=\"list-style-type: circle;\">Precio.<\/li>\n \t<li style=\"list-style-type: circle;\">Plaza.<\/li>\n \t<li style=\"list-style-type: circle;\">Promoci\u00f3n.<\/li>\n<\/ol>\n<\/li>\n \t<li>Diferencia entre marketing y ventas<\/li>\n \t<li>Segmentaci\u00f3n de mercado:\n<ol>\n \t<li style=\"list-style-type: circle;\">Segmentaci\u00f3n de mercado de consumo.<\/li>\n<\/ol>\n<\/li>\n \t<li>Mercado meta.<\/li>\n \t<li>Selecci\u00f3n de los mercados metas<\/li>\n \t<li>Segmentaci\u00f3n de mercado de consumo.<\/li>\n \t<li>Selecci\u00f3n de una estrategia de posicionamiento.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8163\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8163\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00f3dulo III: Introducci\u00f3n a la Econom\u00eda. <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8163\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8163\"><ul>\n \t<li>Las organizaciones\n<ol>\n \t<li style=\"list-style-type: circle;\">Tipos:<\/li>\n \t<li style=\"list-style-type: circle;\">Servicios.<\/li>\n \t<li style=\"list-style-type: circle;\">Industriales.<\/li>\n \t<li style=\"list-style-type: circle;\">Comerciales.<\/li>\n \t<li style=\"list-style-type: circle;\">P\u00fablicas.<\/li>\n \t<li style=\"list-style-type: circle;\">Privadas.<\/li>\n \t<li style=\"list-style-type: circle;\">Por el tama\u00f1o.<\/li>\n<\/ol>\n<\/li>\n \t<li>Estructura:<\/li>\n \t<li>Dimensi\u00f3n del dise\u00f1o.<\/li>\n \t<li>Introducci\u00f3n a la econom\u00eda:\n<ol>\n \t<li style=\"list-style-type: circle;\">Conceptos econ\u00f3micos<\/li>\n \t<li style=\"list-style-type: circle;\">Teor\u00eda econ\u00f3mica<\/li>\n<\/ol>\n<\/li>\n \t<li>Alternativas de organizaci\u00f3n econ\u00f3mica.<\/li>\n \t<li>Elementos del mercado.<\/li>\n \t<li>Requisitos econ\u00f3micos del mercado.<\/li>\n \t<li>Funcionamiento del mercado.<\/li>\n \t<li>Cr\u00edtica al mercado como mecanismo.<\/li>\n \t<li>Rol del Estado en los mercados.<\/li>\n \t<li>Competencia y estructuras de mercado.<\/li>\n \t<li>Teor\u00eda de la oferta y de la empresa.<\/li>\n \t<li>Precio de elasticidad. Estados. financieros de operaci\u00f3n:<\/li>\n \t<li>Ventas.<\/li>\n \t<li>Ventas Netas.<\/li>\n \t<li>Costo de los art\u00edculos vendidos.<\/li>\n \t<li>Utilidad Bruta.<\/li>\n \t<li>Gastos.<\/li>\n \t<li>Utilidad Neta.<\/li>\n \t<li>Margen de utilidad sobre el precio:<\/li>\n \t<li>Margen de utilidad basado en el precio de lista.<\/li>\n \t<li>Series de m\u00e1rgenes de utilidad.<\/li>\n \t<li>Razones financieras o anal\u00edticas:<\/li>\n \t<li>Margen de utilidad bruta.<\/li>\n \t<li>Margen de utilidad neta.<\/li>\n \t<li>Raz\u00f3n de gasto de operaci\u00f3n.<\/li>\n \t<li>Rotaci\u00f3n de inventario.<\/li>\n \t<li>Porcentaje de descuento.<\/li>\n \t<li>Rendimiento sobre la inversi\u00f3n.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8164\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-8164\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00f3dulo IV: Conducta del Consumidor e Investigaci\u00f3n de Mercado<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8164\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-8164\"><ul>\n \t<li>Conducta del Consumidor.<\/li>\n \t<li>Modalidad de comportamiento de los consumidores.<\/li>\n \t<li>Tipos de comportamiento en la decisi\u00f3n de compra.<\/li>\n \t<li>Proceso de decisi\u00f3n del comprador.<\/li>\n \t<li>Proceso de decisi\u00f3n de compra del nuevo producto.<\/li>\n \t<li>Investigaci\u00f3n de mercados:\n<ol>\n \t<li style=\"list-style-type: circle;\">Objetivo de la investigaci\u00f3n de mercado.<\/li>\n \t<li style=\"list-style-type: circle;\">Investigaci\u00f3n b\u00e1sica y aplicada.<\/li>\n \t<li style=\"list-style-type: circle;\">Modelos de investigaci\u00f3n.<\/li>\n \t<li style=\"list-style-type: circle;\">El sistema de marketing.<\/li>\n \t<li style=\"list-style-type: circle;\">Funciones administrativas y gerenciales en la investigaci\u00f3n de mercado.<\/li>\n \t<li style=\"list-style-type: circle;\">Proceso gerencial.<\/li>\n \t<li style=\"list-style-type: circle;\">La investigaci\u00f3n de mercado y su enfoque de negocios.<\/li>\n \t<li style=\"list-style-type: circle;\">Historia de la investigaci\u00f3n de mercado.<\/li>\n \t<li style=\"list-style-type: circle;\">Pr\u00e1ctica de investigaci\u00f3n de mercado.<\/li>\n \t<li style=\"list-style-type: circle;\">La investigaci\u00f3n de mercado para las organizaciones.<\/li>\n \t<li style=\"list-style-type: circle;\">El proceso de la investigaci\u00f3n de mercado.<\/li>\n<\/ol>\n<\/li>\n \t<li>Planeaci\u00f3n de la investigaci\u00f3n de mercado<\/li>\n \t<li style=\"list-style-type: none;\"><\/li>\n \t<li>Etapas de la investigaci\u00f3n de mercados<\/li>\n \t<li>Tipos de investigaci\u00f3n de mercados.<\/li>\n \t<li>Proceso y ejecuci\u00f3n de la investigaci\u00f3n de mercados:<\/li>\n \t<li>An\u00e1lisis previo<\/li>\n \t<li>Planteamiento del problema<\/li>\n \t<li>C\u00e1lculo de la muestra<\/li>\n \t<li>Desarrollo del cuestionario<\/li>\n \t<li>Aplicaci\u00f3n de la encuesta o cuestionario<\/li>\n \t<li>Organizaci\u00f3n y tabulaci\u00f3n de los datos<\/li>\n \t<li>An\u00e1lisis procesamiento de datos<\/li>\n \t<li>Interpretaci\u00f3n de datos<\/li>\n \t<li>Ficha T\u00e9cnica.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8165\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-8165\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Modulo V: Mercadeo y Servicio al Cliente<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8165\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-8165\"><ul><li>Telemercadeo.<\/li><li>Aspectos Generales:<ol><li style=\"list-style-type: circle;\">Concepto.<\/li><li style=\"list-style-type: circle;\">Ventajas.<\/li><li style=\"list-style-type: circle;\">Desventajas.<\/li><\/ol><\/li><li>Creaci\u00f3n de lista de distribuci\u00f3n para captar clientes.<\/li><li>Programa de fidelizaci\u00f3n.<\/li><li>Realizaci\u00f3n de estudio sobre clientes potenciales.<\/li><li>Generalidades de las Redes Sociales:<\/li><li>Diferencias entre las redes sociales Facebook y Twitter.<\/li><li>Tipos de usuarios de las redes sociales.<\/li><li>Beneficios de las redes sociales para los usuarios<\/li><li>Beneficios de las redes sociales para las empresas.<\/li><li>Aspectos claves para realizar promoci\u00f3n a trav\u00e9s de las redes sociales:<ul><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: circle;\">La Promoci\u00f3n.<\/li><\/ol><ol><li style=\"list-style-type: circle;\">Modelo AIDA.<\/li><li style=\"list-style-type: circle;\">Herramientas promocionales.<\/li><li style=\"list-style-type: circle;\">Publicidad.<\/li><li style=\"list-style-type: circle;\">Promoci\u00f3n de ventas.<\/li><li style=\"list-style-type: circle;\">Mercadeo Directo.<\/li><li style=\"list-style-type: circle;\">Ventas Personales.<\/li><\/ol><\/li><li>Relaciones P\u00fablicas.<ol><li style=\"list-style-type: circle;\">Servicio no lucrativo.<\/li><li style=\"list-style-type: circle;\">Alcance del servicio.<\/li><li style=\"list-style-type: circle;\">Actitudes las empresas de servicios hacia el marketing.<\/li><\/ol><\/li><\/ul><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8166\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-8166\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00f3dulo VI: Tendencias del Markerting y Planeaci\u00f3n Estrat\u00e9gica<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8166\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-8166\"><ul>\n \t<li>La planeaci\u00f3n estrat\u00e9gica<\/li>\n \t<li>La planeaci\u00f3n como parte de la administraci\u00f3n:\n<ol>\n \t<li style=\"list-style-type: circle;\">Naturaleza de la planeaci\u00f3n.<\/li>\n \t<li style=\"list-style-type: circle;\">Conceptos B\u00e1sicos:<\/li>\n \t<li style=\"list-style-type: circle;\">Misi\u00f3n.<\/li>\n \t<li style=\"list-style-type: circle;\">Objetivos y metas.<\/li>\n \t<li style=\"list-style-type: circle;\">Estrategias y t\u00e1cticas.<\/li>\n \t<li style=\"list-style-type: circle;\">Alcance de la planeaci\u00f3n.<\/li>\n<\/ol>\n<\/li>\n \t<li>Pasos esenciales para la planeaci\u00f3n estrat\u00e9gica de la compa\u00f1\u00eda:\n<ol>\n \t<li style=\"list-style-type: circle;\">Definir la Misi\u00f3n de la organizaci\u00f3n.<\/li>\n \t<li style=\"list-style-type: circle;\">Analizar la situaci\u00f3n.<\/li>\n \t<li style=\"list-style-type: circle;\">Establecer Objetivos Organizacionales.<\/li>\n \t<li style=\"list-style-type: circle;\">Seleccionar estrategias y t\u00e1cticas para lograr estos objetivos.<\/li>\n<\/ol>\n<\/li>\n \t<li>Planeaci\u00f3n anual de marketing<\/li>\n \t<li>Nuevas Tendencias del Mercadeo:\n<ol>\n \t<li style=\"list-style-type: circle;\">Social.<\/li>\n \t<li style=\"list-style-type: circle;\">Verde.<\/li>\n \t<li style=\"list-style-type: circle;\">Hol\u00edstico.<\/li>\n<\/ol>\n<\/li>\n \t<li>\u00c9tica en la Mercadotecnia:<\/li>\n<ol>\n \t<li style=\"list-style-type: circle;\">Necesidad de la \u00c9tica en la mercadotecnia.<\/li>\n \t<li style=\"list-style-type: circle;\">Conducta \u00e9tica.<\/li>\n \t<li style=\"list-style-type: circle;\">Necesidad de inculcar una conducta \u00e9tica.<\/li>\n \t<li style=\"list-style-type: circle;\">Pr\u00e1cticas incorrectas.<\/li>\n<\/ol>\n<\/li>\n \t<li>Beneficios de una conducta \u00e9tica.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8167\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-8167\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">M\u00f3dulo VII: Proyecto Integrado<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8167\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-8167\"><ul>\n \t<li>Generalidades del Aprendizaje Basado en Proyecto (ABP):<\/li>\n \t<li>C\u00f3mo identificar ideas de proyecto.<\/li>\n \t<li>C\u00f3mo identificar las actividades y tareas a desarrollar.<\/li>\n \t<li>Definici\u00f3n de qu\u00e9 hacer y cuando para el desarrollo del proyecto.<\/li>\n \t<li>Divisi\u00f3n de las actividades entre cada una de las personas participantes.<\/li>\n \t<li>An\u00e1lisis de los componentes para el desarrollo del proyecto:<\/li>\n \t<li>Reflexi\u00f3n sobre las actividades realizadas.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manejo B\u00e1sicos de Mercadot\u00e9cnica Manejo B\u00e1sicos de Mercadotecnia Metodolog\u00eda 100% Online Duraci\u00f3n 265 horas Inversi\u00f3n Patrocinado por INFOTEP El presente Programa de Formaci\u00f3n, Manejo B\u00e1sicos de Mercadotecnia, Certificado de Aptitud Profesional ha sido revisado por competencia centrado en resultados de aprendizaje. Tiene como objetivo lograr en los participantes las competencias requeridas en el campo laboral, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":115891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/posts\/93654"}],"collection":[{"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/comments?post=93654"}],"version-history":[{"count":11,"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/posts\/93654\/revisions"}],"predecessor-version":[{"id":116485,"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/posts\/93654\/revisions\/116485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/media\/115891"}],"wp:attachment":[{"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/media?parent=93654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/categories?post=93654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cosci.com.do\/wp-json\/wp\/v2\/tags?post=93654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}